Riyad Defile SS'23
We have reached another milestone!
Our new season fashion show was highly acclaimed in the modest beachwear category and was admired by many guests, including members of the royal family. H.H. Prince Sultan bin Abdullah bin Saud bin Abdulaziz Al Saud and his esteemed wife H.H. Princess Al-Bandary Abdullah Al-Juraish showed special interest in our products.
Our brand was attended by the Ambassador of the Republic of Turkey in Saudi Arabia, Mr. Fatih Ulusoy, as well as all our esteemed attachés and consular officials, who conveyed their best wishes. In addition, representatives from the embassies of about 10 countries visited our brand.
Quote of the Day
Style is more than what we wear or how we decorate our spaces — it’s the freedom to choose what reflects who we are. Every design, every detail, is crafted with intention: to inspire joy, to add meaning, and to transform the everyday into something extraordinary. Because when comfort meets elegance, life itself feels more beautiful.
Brand Description
At our core, we believe that style should feel effortless yet meaningful. Each collection is carefully designed with attention to detail, blending modern aesthetics with everyday comfort. From timeless silhouettes to refined textures, our pieces are crafted to inspire confidence and elevate the way you live and dress. More than fashion, it’s a lifestyle made for you.
